As one of Northern England’s leading bespoke packaging producers, we’re constantly researching and developing our box designs in order to produce the highest quality and innovative packaging available on the market. Packaging plays a huge part when it comes to business and brand development, as the packaging can either make or break a sale.
As inquisitive and instinctive humans, we are naturally drawn to aesthetically pleasing brands and make a judgement on a product before we even consider what it is and if we need it.
There are the usual basic fundamentals of packaging and box design that can help a product sell, but some of the best packages are those that think outside the box. Many of us are now drawn to unusual packaging with interesting shapes, fonts and colours; a product these days needs to explain clearly what it is and why you need it before you pick it up to read more.
We’ve picked out some of our favourite innovative box designs and why we’ve been drawn to them.
Although the box design is a simple rectangular shape, the use of colour, graphic design and font is what makes the product packaging stand out. In an overcrowded shelf full of power logos, it’s refreshing to see something so simple. Normal light bulb boxes tend to be basic and clinical, using white backgrounds with blue and green graphics. The minimalistic approach on these boxes is what makes the packaging attractive and sometimes simplicity works best.
Here at Fast Pak, our green policies are deeply embedded into our ethics and the production of all of our packaging and box designs. Plastic bottles not only hugely affect the environment but have also been linked to numerous health issues. The simple white background of the box contrasting with the bright bold statement demands attention and sends a strong message, while also maintaining a great aesthetic.
Utilising all the available space inside a box means there’s no waste and allows an opportunity for further designs and marketing. This creative Colgate pizza box design was given to local pizzerias to help promote Colgate’s max night after they eat their pizza, reminding customers to brush their teeth.
Everyone knows cookies are made in the oven, and this playful and creative take on Thelma’s cookies packaging presents them how they are literally made, in a cardboard box oven. Not only does it look great but it brings an element of luxury to the product and strengthens their brand’s image.
These creative box designs for Yoyo display another great approach on utilising the inside of the box. Each part of the yo-yo slots neatly into the box with helpful cut-out holes to take each part out. The bright design inside relates to the colour of the yo-yo, creating a pleasing connection to the product inside.
Incorporating the product into its packaging is becoming a popular trend, as many designers are thinking of intelligent ways to make their product stand out. It creates interest in the product, and once you have enticed the customer over to look at your product, you’ve won half the battle. Görtz department store promoted its new children’s shoe section by using stunning german bird boxes. Threading the laces through the bird gives the illusion of a worm in its mouth and instantly adds a fun and playful look to the box, which every child will love.
Confectionary maker Cloetta turned to a brand design agency to help them compete with the already competitive sweet market and also to introduce their new recipe. Instead of using characters, they brought the bold and colourful sweets to the front of the box that will not only help customers identify with the product, but will help them know which sweets are inside.
If you’re looking for unique and bespoke box designs or product packages, then please get in touch with Fast Pak Packaging. We can discuss your ideas, your design and exchange ideas on how we can create the perfect packaging for you. Please call us on 0161 339 0697 or fill out our online contact form and one of our packaging experts will be in touch with you ASAP.